2025 Financial Break
Growth
$1,185,998
Revenue
Jan-Dec, 2024: $948,468
25 % ↑
$614,693
Cost of Goods Sold
$1,303,277
Total Expenses
Jan-Dec, 2024: $1,022,210
Profitability
48%
Gross Profit Margin
Jan-Dec, 2024: 51 %
-6 % ↓
-$116,978
Net Profit
Jan-Dec, 2024: -$68,741
-70 % ↓
-10%
Net Profit Margin
Jan-Dec, 2024: -7 %
-43 % ↓
$670,757
Op. Expenses
Jan-Dec, 2024: $544,466
9 % ↓
Profitability
Adjusting for 2024 Cost
48%
Gross Profit Margin
Jan-Dec, 2024: 51 %
-6 % ↓
-$93,955
Net Profit
Jan-Dec, 2024: -$91,764
-7%
Net Profit Margin
Jan-Dec, 2024: -10 %
-30 % ↓
$647,734
Op. Expenses
Jan-Dec, 2024: $567,489
9 % ↓
-$67,560
Interest and Amortization
Jan-Dec, 2024: -$40,079
40 % ↑
-$26,395
EBITDA
Jan-Dec, 2024: -$51,684
$50,043.46
Interest Paid
Jan-Dec, 2024: $32,721.78
35 % ↑
-2%
Operating Margin
Jan-Dec, 2024: -5.4 %
Major cost drivers not maximized
$90,886.79
Warehousing Cost
Jan-Dec, 2024: $63,140
30 % ↑
$50,043.46
Interest Paid
Jan-Dec, 2024: -$32.721.78
35 % ↑
$40,000
Retail Sales Team
Jan-Dec, 2024: $15,000
35 % ↑
Payroll
$161,389
Payroll Cost
Jan-Dec, 2024: $139,969
15 % ↑
13.60
Payroll Cost Ratio
Jan-Dec, 2024: 14.68
-7 % ↓
Revenue Growth Across Channels
25%
Total Revenue Growth
22.5%
Amazon (with 30% reduction in Ad cost)
26%
Retail Growth
2026-2027 Financial Outlook
Financial Performance
Financial Highlights
Growth Focus By Channel
Growth Forecast
New Product Initiatives: Diversification Strategy
Cleaning Line Launch (Jan 2026)
Simpleaf Business (B2B Penetration)
Existing Product Growth
D22 (Website) Investment
Revenue Composition
2025 Full Year
Total: $1,180,006
- Existing products only
- Built market foundation
- 30% growth over 2024 in Retail & Online
- Experienced modest growth in the toughest year for retail product
- Restructure our B2B Strategy for solid future growth
2026 Forecast
Total: $2,654,000
- Double down on existing product growth
- Cleaning line launch - Currently in distribution in retail channel
- B2B growth penetration- online and sales associate strategy
- Investment in marketing from capital investment to expand customer reach
2027 Full Year
Total: $6,286,179
- Focus on growth of cleaning line
- Growth in retail presence
- Invest in growth of B2B market
- Add new scent to line of current existing wipes
Key Growth Assumptions & Risk Factors
Increase in Marketing Spend
After 2 years of refining our target market and streamlining costs, we're ready to scale. A strategic increase in marketing spend will drive significant top-line revenue growth—fueling customer acquisition across D2C channels like our website, social media, and beyond.
New Segment Growth
Our new cleaning product line unlocks an entirely new market segment—representing pure top-line revenue growth. We're actively expanding through B2B channels like Quill and local contracts, while investing strategically to broaden our outreach and capture new opportunities.
Retail Growth
Simpleaf has seen strong growth in key retail partners like Whole Foods Market, opening the door to expanded shelf space. This momentum has also positioned us to win new retail accounts heading into 2026.
Operational Efficiency
Omni-channel sales are critical to growth in this industry. Without the right operational infrastructure, we risk lost sales and rising management costs. Investing in operational efficiency ensures we can scale sustainably—growing revenue while keeping costs in check.